Globalization and Health for Flat Management -MyAssignmenthelp

Question: Discuss about the Globalization and Health for Flat Management. Answer: Introduction This particular report looks at organizational problems faced by MacDonald. Over the years, MacDonald has become a household name given its success in coming up with effective marketing ideas. It is the world most renowned fast food brands. Some of its favorite products include egg muffin, the big Mac among others. MacDonalds has experienced significant growth due to its marketing ideas, however there are also serious organizational problems facing MacDonalds that need to be corrected (Osman, Johns, and Lugosi 2014). These challenges have led to loss of profits. As a result of these problems Macdonalds faced many closures. This is due to dissatisfied clients. This paper looks at some of the individual performance of the employees as well as the overall performance of MacDonalds. Discussion Organizational Problems Over the years the sales for MacDonalds have shrunk, the usual traffic has also declined, several problems have brought about the loss of profit. MacDonalds has lost significant percentage of its market share. Some of these issues comprise of problems to do with the organizations image, health, employees as well as customers care. McDonald's countenances maybe its most prominent test in its home market and abroad. Analysts charge that the organization has not been able adapt to central moves in the restaurant business in lately despite being the leaders for years in this particular field, this is according to Lemons (2017). Consumer Counter Attack against Cost Cuts MacDonald stated experiencing low revenues especially in its larger market in Japan. Consumers were disgruntled with MacDonalds services. This was because MacDonald became very synonymous with cost cuts. Customers backlash began when the moment Japanese food store started to pull menus from its counters thereby shortening the time taken by customers to place their specific orders. Loss of Revenue MacDonalds has lost significant revenue since angry customers decided to chastise the chain. The customers dragged down its sales significantly in 2013 according to Anaf et al (2017). This has led to serious loss of revenue. Chicken safety scare have also hit MacDonalds and as a result it has lost the trust of its customers across the globe beginning with China. These problems were capped by a series of serious customer complaints. This complaints include claims that some objects were found in the products. Some of these objects included pieces of vinyl, bracelets among others (Fors and Camisn 2016). Due to this complaints, the MacDonald is no longer a must go place as it were in the years past. Customers confidence in MacDonalds products has been seriously eroded. As a result MacDonald has lost a serious amount of revenue and market share across the globe. Safety concerns are seriously hurting MacDonald especially at this time when competition is also very intense as new players are emerging and joining the market. Macdonald Caught up in Geopolitics Away from health concerns and cost cuts, MacDonald also faces hostile political environment in Russia. MacDonald which was once a success story in Russia is facing serious challenges coupled with court cases. Several MacDonald restaurant were put under government surveillance. Nearly of MacDonald restaurants were also closed down during this particular period. This is what led to numerous court cases against MacDonalds (Thornton et al 2017, p. 87) The deteriorating political relationship between Moscow and Washington in the past few years have brought about devastating loss to MacDonald. In some instances, it was also reported that MacDonalds products did not meet Russias safety standards. This was due to the fact that some products were found to contain more carbohydrates, some contained more calories. All these were seen as an excess of what the menu required (Nir and Ham 2014) Recommendations Of all the problems that MacDonald faces, the most vital that needs quick attention is about provision of healthy food. Everybody wants to be healthy. No one wants to be sick. Therefore any food product that is unhealthy or is rumored to be unhealthy can bring about a devastating effect to the business across the globe. In order to ensure that it provides health food, MacDonald should do the following; Audit all suppliers who supply its products to ensure that they do not add or remove anything from their products. The audit should go further to ensure that only those who qualify to hand human food are given the opportunity to supply MacDonalds products across the globe. This will help in regaining customers confidence and trust amidst intense competition from rising competitors. Secondly, MacDonalds need to follow and adhere to the safety rules and regular as laid down by a country, state or economic region. This will help in avoiding various legal battles as witnesses in Russia. Different regions have different rules and regulations with regard to health, adhering to these rules brings harmony and separate the business from the politics of the region, state or country. At all times following rules must be a key priority. Conclusion As an international business covering nearly every corner of the continent, MacDonalds need to harmonize or to standardizes its operation to bring about same sense of uniformity. This will help save cost while monitoring and auditing its suppliers and can as well respond to any clients concerns anywhere effectively and appropriately (Cadario 2016) While MacDonald appears to be doing well in the UK, it important to note that it is still experiencing some aspects of buyer certainty issues in the greater Russia and Ukraine. It is also not devoid of multiple shortcomings in France and Germany and this show that this organization does not enjoy the market in Europe as was the case in the recent past. There is also a lot of rivalry originates from other top-end burger chains that are out to outdo MacDonalds. This is in addition to other fast-food organizations that are purely concentrating on specialties some of which include Japanese and Mexican sustenance. These two are gaining serious coverage of the market share and as a result threatening the survival of Macdonald as the worlds dominant food store. McDonald's is as yet growing crosswise over Europe, pushing up real deals. However, the decrease in like-for-like deals implies that the execution general is delicate Works Cited Anaf, J., Baum, F.E., Fisher, M., Harris, E. and Friel, S., 2017. Assessing the health impact of transnational corporations: a case study on McDonalds Australia. Globalization and health, 13(1), p.7. Cadario, R., 2016. The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Jeon, H.J.J., Meiseberg, B., Dant, R.P. and Grnhagen, M., 2016. Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India. Social Science Medicine, 149, pp.130-134. Lemons, J.F., 2017. Issue: Flat Management Flat Management. Pfeffer, J., Zorbach, T. and Carley, K.M., 2014. Understanding online firestorms: Negative word-of-mouth dynamics in social media networks. Journal of Marketing Communications, 20(1-2), pp.117-128. Fors, B. and Camisn, C., 2016. Does incremental and radical innovation performance depend on different types of knowledge accumulation capabilities and organizational size?. Journal of Business Research, 69(2), pp.831-848. Thornton, L.E., Ball, K., Lamb, K.E., McCann, J., Parker, K. and Crawford, D.A., 2016. The impact of a new McDonald's restaurant on eating behaviours and perceptions of local residents: A natural experiment using repeated cross-sectional data. Health place, 39, pp.86-91. Osman, H., Johns, N. and Lugosi, P., 2014. Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space. Tourism Management, 42, pp.238-247. Nir, S.M. and Ham, J., 2014. Fighting a McDonalds in Queens for the Right to Sit. And Sit. And Sit. The New York Times, 15.